The shift is real

AI Overviews now appear on 60% of informational queries. Zero-click search rates are up 30%.

What still works

• Entity-based content — write for topics, not keywords.
• First-hand experience — E-E-A-T signals matter more than ever.
• Structured data — schema markup helps you get cited inside AI answers.

What to stop

• Chasing tail keywords in isolation
• Publishing thin content
• Ignoring authorship and expertise signals